Apparently, Battlefield 2142 will be bundled with software that tracks your online activities, to deliver targetted in-game advertising.

Fuck That™

When you open the box, a big slip of paper falls out first, preceeding any discs or manuals. The slip of paper says, essentially, that 2142 includes monitoring software which runs while your computer is online, and records "anonymous" information like your IP address, surfing habits (probably via cookie scans), and other "computing habits" in order to report this information back to ad companies and ad servers, which generates in-game ads.

It's a pity, because it looked pretty sweet from the screenshots that I've seen. Never mind though, NWN2 looks rather pretty. I might have to upgrade my system again to play it though...

Update:

According to The Register, "BF 2142 delivers ads by region. The advertising system uses a player's IP address to determine the region of the player, assisting to serve the appropriate ads by region and language. For instance, a player in Paris might be presented with ads in French. The information collected will not be repurposed for other uses."